Black Coral
A complete layout and color redesign project for Black Coral, an online vape product retailer.
My role
Company
Black Coral
Country
United States
Project overview
Online Vape Shop is a Shopify-based e-commerce website that needed a visual refresh to improve readability and navigation. I redesigned the layout and color system to create a more professional and balanced look.
My role
I worked on improving structure and presentation by:
Challenges & goals
Challenge
- •Cluttered layout:The old site had too many competing elements.
- •Inconsistent styling:Colors and fonts lacked balance and hierarchy.
- •Limitation:Client does not want to buy new templates. Almost no flexibility for new layout.
Goal
- •Simplify layout:Make browsing and scanning easier.
- •Create consistency:Unify the color and type system for a cleaner look even with the limited design system and available tools.
Process and outcome
I audited the existing site and reorganized product sections for clarity. I redefined spacing, adjusted contrast, and refined typography for better readability. The result was a simpler structure that improved user focus.
The redesign created a cleaner, more consistent layout that feels easier to browse. The overall experience became smoother, improving both usability and brand presentation.
Image showing some of the pages from the websites.
Reflection
This project showed that even minor layout and hierarchy adjustments can have a big impact. Clean design creates trust and encourages exploration.